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Sanrio Digital ID Terms of Service

(Hereinafter referred to as “these Terms”)

These Sanrio Digital ID Terms of Service (hereinafter referred to as “these Terms”) apply to all users (hereinafter referred to as “Users”) who use the Sanrio Digital ID login service (hereinafter referred to as “the Service”) provided by Sanrio Co., Ltd. (hereinafter referred to as “the Company”).


Chapter 1 – Introduction

Article 1 – Definitions

The following terms used in these Terms shall have the meanings set forth below:

  • “Company” refers to Sanrio Co., Ltd.

  • “Service” refers to the ID login service “Sanrio Digital ID” provided by the Company.

  • “User” refers to any person who uses the Service.

  • “Individual Terms” refers to the terms and conditions separately established for specific functions in addition to these Terms.

  • “Account” refers to the right granted to a User to use the Service, issued by the Company following the prescribed procedures for account registration.

  • “Registration Information” refers to the information required to be entered when creating an Account.

  • “Applicant” refers to any person who wishes to create an Account.

  • “Registered Email Address” refers to the email address provided by the User to the Company for the purpose of receiving the Service.

  • “ID” refers to a character string used to identify each Account within the Service. One ID is issued per Account.

  • “Password” refers to a character string used, together with the Registered Email Address, to verify the User’s identity.

  • “Registered Credentials” collectively refers to the Registered Email Address, Password, and ID.

  • “Personal Information” means personal information as defined in Article 2, Paragraph 1 of Japan’s Act on the Protection of Personal Information (Act No. 57 of 2003), namely:

    1. Information about a living individual that can identify a specific person by name or other description contained therein; and

    2. Information about a living individual that contains personal identification codes.

  • “Antisocial Forces” refers to any of the following persons or entities:
    (1) Organized crime groups, members thereof, former members within five years of resignation, associate members, companies related to such groups, corporate racketeers, political or social movement racketeers, special intelligence organized crime groups, or any equivalent thereof (collectively referred to as “Boryokudan Members”);
    (2) Persons who are recognized as being under the control of Boryokudan Members;
    (3) Persons who are recognized as substantially involved in the management of Boryokudan Members;
    (4) Persons who are recognized as using Boryokudan Members for the purpose of unjustly obtaining benefits or causing harm to others;
    (5) Persons who are recognized as providing funds or other benefits to Boryokudan Members; or
    (6) Persons whose officers or substantial participants in management have socially condemnable relationships with Boryokudan Members.

  • “Antisocial Conduct” refers to any of the following acts:
    (1) Acts of violence;
    (2) Unjust demands beyond legal responsibility;
    (3) Threatening behavior or use of violence in transactions;
    (4) Spreading rumors, using deception, or using force to damage the Company’s credibility or disrupt its business; or
    (5) Any acts equivalent to those listed above.

  • “Linked Services” refers to services provided by the Company, its group companies, or third parties that are integrated with this Service.


Article 2 – Consent to the Terms

These Terms define the conditions for the provision and use of the Service, and establish the rights and obligations between the Company and the User. They apply to all relationships between the Company and the User in connection with the use of the Service.

Users must use the Service in compliance with applicable laws and these Terms.

Users shall be deemed to have consented to these Terms by using the Service. If the User is a minor, they must obtain the consent of a parent or legal guardian before using the Service.


Article 3 – Individual Terms

In addition to these Terms, the use of the Service may be subject to specific conditions defined in Individual Terms established for particular functions. Such Individual Terms constitute part of the agreement based on these Terms.

Examples of Individual Terms include policies or rules separately designated by the Company in connection with the Service.

If the provisions of the Individual Terms conflict with these Terms, the provisions of the Individual Terms shall prevail unless otherwise specified.

If the Individual Terms explicitly exclude the application of these Terms, only those Individual Terms shall apply.


Article 4 – Revisions to the Terms

The Company may amend these Terms without prior consent from Users if:

  1. The amendment benefits Users in general; or

  2. The amendment is reasonable in light of the necessity for change, the nature of the modification, and other relevant circumstances, and does not conflict with the purpose of these Terms.

When these Terms are amended, the Company shall provide appropriate notice of the changes, the revised content, and the effective date through methods it deems appropriate.


Chapter 2 – Account Registration

Article 5 – Account Creation and Identity Verification

Certain content within the Service may only be available to Users who have created an Account.

Applicants shall apply for Account creation through the method prescribed by the Company after agreeing to these Terms.

Applicants must provide true, accurate, and up-to-date information as Registration Information.

Account creation shall be completed when the Company verifies the applicant’s identity and accepts the application.

The Company may, at its sole discretion and without disclosing the reason, refuse an application if the applicant:

  • Is or is associated with Antisocial Forces;

  • Engages in or is likely to engage in Antisocial Conduct;

  • Fails to comply with identity verification or other requests;

  • Resides outside Japan or other countries or regions approved by the Company;

  • Is a minor residing in Japan or any approved country/region and has not obtained parental consent;

  • Applies using methods other than those designated by the Company;

  • Provides false, forged, altered, misleading, or inaccurate information;

  • Violates or is likely to violate laws or these Terms; or

  • Is otherwise deemed inappropriate by the Company.

If the Company declines an application, it shall not be obligated to disclose or explain the reason for refusal.

If there is suspicion of falsified documents, identity theft, or any other irregularity during verification, the Company may require the submission of identification documents or responses to inquiries within a specified period. Failure to comply may result in suspension or cancellation of the Account without notice.

The Company shall not be liable for any damages resulting from such actions unless caused by its willful misconduct or gross negligence.


Article 6 – Account Ownership

Each User may hold only one Account in principle.

Users may not allow third parties to use, transfer, or lend their Account under any circumstances.


Article 7 – Account Deletion

Users may request deletion of their Account through the prescribed procedures.

The Company may suspend or delete inactive Accounts after a certain period.

Once an Account is deleted, all associated rights, privileges, and Registration Information shall be extinguished, and the Company shall have no obligation to restore them.


Article 8 – Verification Operations

The Company or its authorized contractors may, at their discretion and to the extent permitted by law, verify whether Users are using the Service in compliance with these Terms or engaging in any prohibited or fraudulent activities.


Chapter 3 – User Responsibilities and Prohibited Acts

Article 9 – User Responsibility

Users shall be liable for any damages caused to the Company or third parties as a result of violating these Terms.


Article 10 – Changes to Registration Information

If any Registration Information changes, Users must promptly notify the Company through the prescribed method.

If Users fail to do so, the Company may treat the information as unchanged and shall not be liable for any resulting disadvantage.


Article 11 – User Environment

Users are responsible for preparing and maintaining, at their own cost and risk, all equipment, communication lines, software, and other environments necessary to use the Service.

Users shall take appropriate measures to prevent computer viruses, unauthorized access, and information leaks.

The Company is not involved in and assumes no responsibility for Users’ environments. Any damages arising from the User’s environment or operational errors are the User’s sole responsibility.


Article 12 – Management of Registered Credentials

Users must register and maintain an email address under their own control and promptly update it if it becomes invalid.

Users are solely responsible for managing their Registered Credentials and preventing unauthorized use. The Company shall not be liable for any damages arising from unauthorized use, disclosure, or leakage.

Any operation conducted using Registered Credentials shall be deemed to have been performed by the User, even if done by a third party without consent.

If leakage or potential compromise occurs, Users must promptly notify the Company. The Company may suspend or terminate use of the compromised credentials.

The Company shall not be liable for any damages resulting therefrom.

The same provisions apply if a registered phone number is required for certain functions.


Article 13 – Prohibited Acts

Users shall not engage in any of the following acts (including acts that may fall under these categories):

  1. Violations of laws or regulations;

  2. Acts contrary to public order and morals, including distributing obscene materials;

  3. Providing benefits or assistance to Antisocial Forces;

  4. Infringing or potentially infringing intellectual property rights of the Company or third parties;

  5. Infringing or potentially infringing third-party privacy rights;

  6. Defamation, slander, or damaging the reputation or credibility of the Company or others;

  7. Impersonation or transmission of false information;

  8. Unauthorized access, multiple account ownership, or similar acts;

  9. Transmitting or distributing harmful computer programs;

  10. Interfering with the operation of the Service or overloading related systems;

  11. Using the Service for purposes inconsistent with its intended objectives; or

  12. Any acts in violation of these Terms.


Article 14 – Ownership of Rights and License

Except as otherwise specified, all intellectual property rights (including rights under Articles 27 and 28 of the Copyright Act of Japan) relating to the Service and its associated content—such as text, images, videos, music, logos, and software—belong to the Company.


Chapter 4 – Operation of the Service and Disclaimers

Article 15 – Linked Services

When using Linked Services, Users must comply with the applicable terms and conditions of such services.

The Company bears no responsibility for Linked Services provided by third parties.


Article 16 – Modification or Termination of the Service

The Company may, with prior notice, modify, suspend, or terminate all or part of the Service for any reason it deems necessary.

However, the Company may do so without prior notice under any of the following circumstances:

  • Violation of these Terms;

  • Suspension of payment or insolvency;

  • Seizure, provisional seizure, or auction proceedings;

  • Delinquent taxes or public dues;

  • Filing for bankruptcy, civil rehabilitation, corporate reorganization, or special liquidation;

  • Death of the User;

  • Refusal to consent to revised Terms;

  • Acts that interfere with or hinder operation of the Service;

  • Previous restriction from using the Service;

  • Technical or operational issues (e.g., security incidents, system maintenance, traffic overloads, etc.); or

  • Any other circumstances making it difficult to continue providing the Service.


Article 17 – Disclaimer

The Company provides the Service “as is” and makes no warranties that it will be error-free, bug-free, secure, reliable, accurate, complete, or fit for any particular purpose.

Users must comply with the laws and regulations of their country or region when using the Service or related information, and the Company assumes no responsibility for any violations.

The Company is not obligated to update, improve, or fix defects in the Service.

If the Company reasonably determines that a User has violated or is likely to violate these Terms, it may delete the User’s Account or restrict access without liability.

Unless caused by the Company’s willful misconduct or gross negligence, its liability shall be limited to the actual, direct, and ordinary damages suffered by the User.

If the User suffers damages due to the Company’s willful misconduct or gross negligence, the Company shall compensate for such damages within the scope permitted by law.


Article 18 – Handling of Personal Information

The Company appropriately manages User information obtained through the Service in accordance with its Privacy Policies ([Link to Common Privacy Policy], [Link to Specific Privacy Policy]).


Article 19 – External Links

The Company makes no guarantees regarding information displayed on external websites linked through the Service or its advertisements, and bears no responsibility for any damages or disadvantages arising from their use.

Links to external websites do not imply any commercial or contractual relationship between the Company and those websites.


Article 20 – Notices and Communication

Notifications or communications from the Company to Users regarding the Service will be made by posting on the Service or Company website, or by any other method the Company deems appropriate. Such notifications shall be deemed delivered when made viewable to the User.

As a general rule, the Company does not accept inquiries by telephone or in-person visits unless specifically approved.


Chapter 5 – Miscellaneous

Article 21 – Force Majeure

The Company shall not be liable for any delay or failure in performing its obligations under the Service due to causes beyond its reasonable control, including but not limited to natural disasters (such as typhoons, tsunamis, earthquakes, floods, lightning strikes, or salt damage), fire, infectious diseases, epidemics, pandemics, cyberattacks, pollution, war, riots, civil commotion, terrorism, strikes, enactment or amendment of laws or regulations, orders or dispositions by governmental authorities, acts of government, labor disputes, accidents involving transportation or communication lines, or any other events of force majeure.


Article 22 – Entire Agreement

These Terms constitute the entire agreement between the Company and the User concerning the matters contained herein, and supersede all prior or contemporaneous agreements or understandings, whether oral or written, relating to such matters.


Article 23 – Severability

Even if any provision of these Terms is held invalid or unenforceable under applicable laws or regulations, such invalidity or unenforceability shall not affect the validity or enforceability of the remaining provisions.

If any provision of these Terms is deemed invalid or unenforceable with respect to a particular User, such determination shall not affect the validity of the Terms with respect to any other User.


Article 24 – Assignment of Rights and Obligations

Users may not assign, transfer, pledge, or otherwise dispose of their contractual position under these Terms, or any rights or obligations arising therefrom, to any third party without the Company’s prior written consent.

If the Company transfers its business related to the Service to a third party, or undergoes a corporate reorganization such as a merger or company split, the Company may transfer its contractual position under these Terms, as well as all related rights, obligations, and User registration information, to such third party.


Article 25 – Governing Law and Jurisdiction

These Terms shall be governed by and construed in accordance with the laws of Japan.

Any disputes arising between the Company and the User in connection with or relating to these Terms shall be submitted to the exclusive jurisdiction of the Tokyo District Court as the court of first instance.


Article 26 – Language

The Japanese version of these Terms shall be the official and binding version.

If a translation of these Terms into any other language is provided for reference purposes, only the Japanese version shall have legal effect.

In the event of any inconsistency or conflict between the Japanese version and a translated version, the Japanese version shall prevail.


Supplementary Provision

  1. These Terms shall take effect as of October 15, 2025.